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F. Ball celebrates the old and the new at Domotex 2013

13/12/2012

F. Ball and Co. Ltd. will be celebrating the 40th anniversary of its renowned Recommended Adhesives Guide (RAG) at Domotex 2013. As well as marking four decades of history, the UK’s leading manufacturer of flooring adhesives and subfloor preparation products, will also showcase the innovative iBall Player, flooring’s first specialist online television channel to catalogue a library of advice and best practice videos for contractors and industry professionals.

In addition, the F. Ball team will demonstrate the latest products from its range of high performance Stopgap smoothing compounds and leading Styccobond flooring adhesives range. Visitors are welcome to discuss the company’s latest product developments with members from the sales, marketing and liaison departments who will be on hand at the show to answer any questions.

First published in 1973, the F. Ball RAG is the industry’s most comprehensive and authoritative guide for floorcovering and adhesive compatibility. Available as an A5 printed version, the RAG is now also accessible through a range of digital formats, including an interactive smart phone app and website edition, to assist professionals and distributors in the selection of flooring adhesives in a way that is both easy and efficient.

The pioneering iBall Player, available to watch on demand at anytime via the iBall Player website: www.iball.tv, provides contractors with user-friendly information and high-quality educational videos. The service demonstrates how F. Ball embraces the latest digital technologies to provide the flooring industry with instant and easy access to the most up-to-date product information and specification advice. In addition, the iBall Player offers videos showing best practice application techniques and how to avoid common pitfalls in flooring projects.

Commenting on Domotex, Richard Harris, Marketing Manager at F. Ball, explains: “F. Ball is incredibly proud that the RAG is still such a trusted and respected resource for flooring professionals, and remains committed to combining its traditional roots with the research and development of cutting edge products and technologies.

“We understand that while the fundamentals to installing a floor remain much the same, today’s contractors are becoming increasingly more confident with accessing information delivered through modern, mobile devices, videos and interactive content and, as a leading manufacturer, our products and services should reflect this.”